Up-to-date and specialised knowledge of the MICE market and how it functions is essential to a wide range of suppliers in our industry.
In the fast-changing world of MICE management, staff training is essential, to ensure that managers are aware of the latest techniques and solutions that are available to them.
For the past 15 years, I have developed courses in MICE management and taught that subject in a number of universities in the UK and overseas.
Any industry that wishes to be recognised and taken seriously needs a body of literature to disseminate its accumulated knowledge.